The Art of Self-Defense: Lessons from a Security Expert – Sam Rosenberg – Steel City Growth – Episode #26
Know How to Swim: Self-Protection, Awareness & Leadership Under Pressure
Today’s guest is Sam Rosenberg, founder of Live Ready, former Marine officer, and internationally recognized expert in personal security and violence prevention. Sam has protected some of the most elite figures in the world—from Warren Buffett to Benjamin Netanyahu—and now teaches executives, organizations, and families how to protect themselves by training the mind before the moment.
Through powerful storytelling, Sam shares the real-life experience that changed his perspective forever, what he learned from world leaders, and how mental readiness shapes true leadership.
Takeaways
- Mindset Over Muscle: Strength means little without decision-making under pressure—the mind fails before the body does.
- Train Before the Test: Experience is the key to composure; the best way to gain it is through training, not trauma.
- Situational Awareness: Know what to look for, when to look, and how to look—attention alone isn’t enough.
- Leadership Under Fire: Real leaders stay responsive, not reactive, when everyone else is losing control.
- Self-Reliance: It’s good to have protection, but ultimately, you should know how to protect yourself.
- Security Is Confidence: When you eliminate fear and uncertainty, you think clearer, lead stronger, and live ready.
Quote of the Show
“It’s good to have a lifeguard, but ultimately you should know how to swim.” – Sam Rosenberg
“It’s good to have a lifeguard, but ultimately you should know how to swim.” – Sam Rosenberg
What Problem Can the Listeners Help You Solve?
Sam is looking to connect with business owners, executives, and organizations interested in building a culture of safety and preparedness—through practical training, mindset development, and proactive strategies that empower teams before crisis hits.
Chapters
00:00 Introduction to Personal Security
07:06 Lessons from Protecting High-Profile Individuals
10:10 Understanding Situational Awareness
16:00 The Importance of Training and Experience
22:04 Overview of Sam's Book and Its Purpose
27:10 Target Audience and Services Offered
Links:
00:00 Introduction to Personal Security
07:06 Lessons from Protecting High-Profile Individuals
10:10 Understanding Situational Awareness
16:00 The Importance of Training and Experience
22:04 Overview of Sam's Book and Its Purpose
27:10 Target Audience and Services Offered
Links:
- LinkedIn: https://www.linkedin.com/in/LiveReadyCo/
- Instagram: https://www.instagram.com/livereadyco
- Facebook: https://www.facebook.com/LiveReadyCo
- Website: https://www.liveready.co/
Ways to Tune In:
- Transistor: https://steelcitygrowth.live/
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- Apple Podcasts: https://podcasts.apple.com/us/podcast/steel-city-growth/id1806713142
- Amazon Music: https://music.amazon.com/podcasts/42813799-b7e8-432a-a9d5-aa6d67b8f8f3/steel-city-growth
- Podchaser: https://www.podchaser.com/podcasts/steel-city-growth-6053619
- YouTube: https://www.youtube.com/@SteelCityGrowth
Creators and Guests
